Posted: September 6, 2014 in Uncategorized

This journey is me manifesting my destiny

The first step to many of being who I want to be

Which means facing my biggest fears but achieving my biggest desires

Chasing my passion, like stroking fires

Where before I didn’t know where my path lay

And a small voice that didn’t know its’ way


Posted: September 6, 2014 in Uncategorized

I’d like to write a story about the men no one hears about. About the fathers whose voices were heard and made all the difference to their families’ lives. This would be the start to my father’s story…

15 weeks ago I started this blog.

I can’t say I knew what I was doing, because I can barely say that now, but I think I caught on.

Honestly, psychology is new to me. I never even took a psychology course in undergrad. It was a challenge not being taught any of the principles. You had to kind of just catch on, figure it out for yourself. I mean there were readings, a passing comment, 2 hour seminars, or stalking someone’s blog. But there wasn’t a lecture on classic psych studies, or principles you should know. I liked it though because I had to be in charge of my own understanding.

Anyway, I can’t believe my first semester at SC is over. I have to say, I love it here. California is amazing, as is the Trojan family. Next semester will be even better and I can’t wait to see what it brings!

Hope you guys have a Merry Christmas and a Happy New Year! You probably won’t be hearing from me until January, so don’t miss me too much..

I love my D.S.T.

Posted: December 6, 2011 in Uncategorized

“Malls plan to track shopper locations through cell phones on Black Friday”

We know cell phones now come with tracking devices, but who knew they would be used for understanding shopping patterns in malls. Trying not to get to much into conspiracy theory, but do you think that’s really all they are doing?

“[… I]t’s unlikely that customers will turn off their main device for communication and busy shoppers may miss the notifications posted within the mall.” Well, at least we know they’re really trying to get the word out there. We can probably guess why they aren’t making to big of a deal about it. In order to gather the information they need people to keep their phones on, and researchers can get away with saying they had “notifications posted within the mall.”

Anyway the point of this entry wasn’t to get into the privacy issue behind it all. It was instead to start thinking about the future. Could you imagine, what it would be like if you walk by your favorite store and you get a text that qualifies you for 20% off? Yeah, I’d be broke!

The article says it can’t really pinpoint exact locations, just the general vicinity of the mall. And while we wouldn’t want our cellphones to be going off with thousands of texts from the stores you pass, it would still be cool if they figured out a system. I’m thinking, you sign up for your stores online, then when you walk by, it tracks and delivers. Crazy right, but all so possible now with tracking systems.

For customers it could trigger all kinds of responses. Depending on the type of coupon it can have the scarcity effect. So, if they don’t use the offer right then and there it won’t be valid next time. Also, if offers are sent out randomly, it feels more like gambling. Customers never know when they will receive deals, so they feel more pressure to use them when they do get them. I can imagine the amount of dissonance that is going to occur when you go to the mall not planning on buying anything. Your phone vibrates and its a 30% off offer to your favorite store. What do you do? You might as well go look since you’re already in the store, right?

But that really is the best part. You’re not simply receiving coupons when you don’t need them and you don’t have to worry about going to the store before they expire. It all happens right as you walk into the mall. Could be a nice set-up for whoever gets it going…

Posted: November 28, 2011 in Uncategorized

How effective are celebrity endorsements?

You ever wonder why brands choose to have spokespeople. Such a common tactic to promote a brand, most the time it is simply because the spokespeople are attractive, for example Ms. Jenifer Lopez and the Fiat. The psychology that marketers rely on when it comes to spokespeople stems from the values the spokespeople give off. Why do you think brands are so quick to drop a celebrity when they have negative light? Brands do not want the negative association. What they want is the positive association that will hopefully rub off on the brand the celebrity is endorsing (Kellogg).

Just because a brand uses an attractive spokesperson doesn’t mean it is effective. Usually it brings more light to the celebrity and not the actual product. However, when the celebrity actually seems authentic in either their engagement with the brand or similar values with the brand, it can enhance the perception of the brand. This is because people assign values to things, and they look more favorably to something if values are consistent. So, if a brand wants positive association they need to make sure they find a celebrity who actually (or appears to) fits the values or ideas the brand is trying to give off. It is not enough to rely on the balance theory, in which liking A means you must like B as well, because A likes B. While this initial attraction makes a brand more relevant in consumers eyes, whether it sticks or not will be reliant on how much a celebrity personifies that brand. In other words, it pays when a celebrity isn’t endorsing a product just for money.

I’m not sure where J. Lo really stands with the Fiat, but I can see why they would want her as their spokesperson. Shes free (recently divorced), being reintroduced to the world, still young and fabulous much like the Fiat being introduced to the US, a fun car with lots of spunk. The two really do line up, not to mention how much J.Lo features the Fiat in videos and performances. J. Lo is trying to have a genuine interaction with the fiat and does personify the values they are trying to portray.

With recent new of J.Lo’s body double, I wonder how it will affect the Fiat. This can make her and the brand seem less authentic.  This would lead J.Lo to simply being a pretty model for the Fiat. Like I said before endorsements like these are never as successful. Anyway, now that I think about it, if J.Lo’s commercials for the Fiat are about repping your roots, I don’t think a Fiat actually works so well, seeing as its an Italian made car.. #ijs

Oh, I just thought this video was hilarious..